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Monthly Archives: March 2012
SMM Class hears “Voices”
The social media marketing class has decided to work with new author Dr. Kathryn Jordan to promote her new book, Voices: Words from Wise Women, an inspiring book illustrating principles of career development through stories from career women. Continue reading
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Tagged Kathryn Jordan, new book, SMM, social media marketing, Voices
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Tweeting for 3 years!
I have been tweeting for three years now, producing enough characters to fill 4 books! OMG Continue reading
“Green” Textbooks
New e-textbooks are often just another way to overcharge college students. Help is on the way from new business models from firms like Flat World Knowledge. Continue reading
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Tagged disruptive change, e-books, Flat World Knowledge, ripoffs, Textbooks
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ROI is a good book…but Klout still sucks!
Klout is working hard to be more transparent, to improve its algorithm, but ultimately its efforts will make social media less social: Klout still sucks! Continue reading