Monthly Archives: March 2013

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading

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SMM Case Exercise: Public Shaming & Hostile Environment

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

Teaching SMM – METRICS #2 Activity Measures

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading

Posted in Klout, Social influence, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

Teaching Social Media Metrics – The Hangout

Tteaching measurement in social media on Google+ Hangout. It is available here (video about 50 minutes). Continue reading

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We ARE all cyborgs now!

Memory augmentation, creative support, data collection: in these and other ways computer power with us 24/7 is aiding us, but also changing us. Computer power in our pockets enhances us. We are all cyborgs now. Continue reading

Posted in Mobile computing | Tagged , , , , , , | 1 Comment

Is Jeff Bullas really a BOT? Are you?

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading

Posted in Blogging, Content, Social Media, twitter | Tagged , , , , , , , | 3 Comments