This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations.
Last session I asked the class to generate “Ten principles of Social Media Marketing” that I could use as a starting point for my next class. These are the 10 they came up with – with very little prompting or comment from their usually talkative professor (they rarely get out early):
- Know your organizational culture and voice. Know your audience and community. Speak to the audience with your voice.
- Listen. If you do nothing else, listen to what people are saying about your organization, products or services, competitors and environment.
- Social media is SOCIAL: Engage your community.
- Be patient but measure! Progress takes time but must be monitored.
- You can’t be on every social platform: Be on the social platforms that your target audience or community use most.
- Be authentic 24/7/52.
- Show your passion. Involve your stakeholders.
- Be consistent with message, principles and tone.
- Produce great targeted content.
- Have good manners. If you are angry delay your post or tweet and read it again before posting.
It seems like a good list to me… but I am likely biased.
Do you think they nailed it?
Are any of their 10 not really necessary?
What is number 11??