Author Archives: Gary Schirr

Essential Social Platforms for College Seniors

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading

Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , | Leave a comment

Extended Posts on LinkedIn

Have you tried the new extended post feature on LinkedIn? What has been your experience? What are your concerns?? Continue reading

Posted in Blogging, Content, LinkedIn, Social Media, Social Media Marketing | Tagged , , , , | 2 Comments

The 10 Principles of Social Media Marketing

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading

Posted in Blogging, Content, Facebook, Higher education, Social Media, Social Media Marketing, Teaching SMM | 2 Comments

My Content Marketing II: #Curation, #Contributed + #Branded Content

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading

Posted in Content, Personal Learning Network, Selling, Social influence, Social Media | Tagged , , , , , , , , | 2 Comments

My Careers in Content Marketing

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading

Posted in Blogging, Content, Selling, Social Media, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

Lady Gaga and Justin Bieber: Google Trends tells a Story

If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading

Posted in Facebook, Innovation, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Journalist – “a blogger wearing pants?” Contributed and branded #content.

Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading

Posted in Blogging, Content, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

#Blogs – Something New, Something New

There are over 300 million blogs… but don’t worry more are still coming! Here are 7 new ones on: growing up in Israel, Rabbits as house pets, mastering a language in six months, Living with Lyme disease, and more! Continue reading

Posted in Blogging, Social Media | Tagged , , , , , , , , | 3 Comments

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Is anything out of bounds for social media?

Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.

Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading

Posted in Digital Marketing, Internet, SEO, Social Media, Social Media Marketing | Tagged , , , , , | 7 Comments