Author Archives: Gary Schirr

How to Rant on Twitter!

These Tweets, directed to NFL commissioner Roger Goodell, are from Malcolm @Gladwell – who has previously described the NFL as an “abomination,” due to CTE and physical maiming of its players… I first saw these collected Tweets in a USA Today … Continue reading

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Content Shock Illustrated

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Marketing | 7 Comments

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

Posted in Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments

Social (Media) Innovation

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading

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Social Mood and Social Media

Kerry Gorgone and I were recently interviewed by Bethany Teague, a TV reporter from WSLS in Roanoke, about a defendant’s request for funding for a detailed social media study to support a change of venue (child abusers don’t seem to be popular in … Continue reading

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Think twice before sharing unconfirmed information…

A 30-second news clip from an interview with Justin Ward of WDBJ7 after the on air tragedy at the station…. Many people wrote and shared false information about Wednesday’s shooting on Facebook and Twitter… Source: Think twice before sharing unconfirmed … Continue reading

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Are you living on #Facebook?

Yesterday (August 26) at 6:45 Alison Parker, a young newspaper reporter at WDBJ, and Adam Ward, a camera person, for the Virginia TV station were tragically murdered by a former employee of the station. The killer created Facebook and Twitter accounts … Continue reading

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MODERN Business Plan Competitions

At my other blog site I posted about an Innovation Contest that I co-chair. I appreciate any thoughts and feedback!      The Un-Business-Plan Contest

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#Blog problems: Blogger’s Block? #Audience not growing?

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading

Posted in Blogging, Digital Marketing, Higher education | Tagged , , , , , | 3 Comments

Student Blogs – From Moneyball to Cotton Seed Oil. Check them out!

Yes there are 200 million active blogs in the blogosphere. Never fear – my Digital Marketing class has created 7 fresh new ones to take a look at! Deb’s Dietary Do’s and Don’ts –  Insight from a concerned consumer about the impact … Continue reading

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