Category Archives: Higher education

The 10 Principles of Social Media Marketing

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading

Posted in Blogging, Content, Facebook, Higher education, Social Media, Social Media Marketing, Teaching SMM | 2 Comments

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

What is hot – Learning from my Students: Teaching SMM

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
- Instagram is THE ONE; Vine is only for professionals.
- Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading

Posted in Blogging, Facebook, Higher education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter | Tagged , , , , , , , , , , , , , | 3 Comments

It is hard to do the #Flip! How much have you flipped??

I have been inspired to flip my classes, to move lectures and readings to outside the classroom…. and close the laptops and do hands-on projects in class. Even though I have been working to flip my classes for 3-4 years, I would estimate that they are only about 40-50% flipped!!! How much have you flipped?? Continue reading

Posted in Higher education, pedagogy | 3 Comments

Personal Learning Networks… A #PLN keeps on giving!

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading

Posted in Blogging, Higher education, Innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

#Flip the flipping classroom!

“Flip” the classroom: Move lectures and readings to outside the classroom…. then close the laptops and do hands-on projects in class. Continue reading

Posted in Higher education, Innovation, Social Media | Tagged , , , , , , , , | 5 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading

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Twelve New #Blogs!

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading

Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Smartphones make us rude…and stupid!

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading

Posted in Higher education, Internet, Mobile computing, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

SMM Case Exercise: Public Shaming & Hostile Environment

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment