Category Archives: Internet

Lady Gaga and Justin Bieber: Google Trends tells a Story

If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading

Posted in Facebook, Innovation, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Journalist – “a blogger wearing pants?” Contributed and branded #content.

Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading

Posted in Blogging, Content, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Is anything out of bounds for social media?

Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.

Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading

Posted in Digital Marketing, Internet, SEO, Social Media, Social Media Marketing | Tagged , , , , , | 7 Comments

Reverse Mentoring in action… Or learning about social media from my daughter.

Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading

Posted in Digital Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , | 6 Comments

The FOUR P’s of #Content Marketing

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , | 13 Comments

##@!# Marketing: Too much #Hype?

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Is Content Marketing the NEW New Thing?

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , | 5 Comments