Category Archives: Mobile computing

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

WhatsApp is the future; Facebook is history…

tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading

Posted in Entrepreneurship, Facebook, Innovation, Mobile computing, Social Media, twitter | Tagged , , | 8 Comments

What is in YOUR carry-on? Portable #PC, #iPad, #Kindle or #smartphone

What mobile computing devices do you bring on travels to stay connected: Portable PC, iPad or other tablet, Kindle or other reader, or Smartphone? How many total? Continue reading

Posted in Blogging, Mobile computing, Social Media | Tagged , , , , , , , , , , | 1 Comment

Smartphones make us rude…and stupid!

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading

Posted in Higher education, Internet, Mobile computing, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

Is Facebook about to be DISRUPTED?

Users spending hours a day messaging with friends are not using cellphone minutes or viewing Facebook ads. The threat is not just hypothetical – a study shows that mobile apps are already more used than either Facebook or Twitter in Japan and Korea. Continue reading

Posted in Innovation, Mobile computing, Social Media | Tagged , , , , , , | 3 Comments

Teaching SMM – METRICS #2 Activity Measures

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

We ARE all cyborgs now!

Memory augmentation, creative support, data collection: in these and other ways computer power with us 24/7 is aiding us, but also changing us. Computer power in our pockets enhances us. We are all cyborgs now. Continue reading

Posted in Mobile computing | Tagged , , , , , , | 1 Comment