Category Archives: Social Media

Web Credulity

Posted on April 24, 2013 by

Do you believe everything you read on the Web or see posted, tweeted or pinned on Facebook, Twitter and Pinterest? Yesterday on my Facebook feed there was a serious discussion of an article from the Daily Currant claiming that Sarah … Continue reading →

Posted in Content, Internet, Social influence, Social Media | Tagged , , , , , , , | 4 Comments

Teaching SMM #5 – METRICS Monitoring and Listening

Posted on April 15, 2013 by

Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading →

Posted in Klout, Social influence, Social Media, Social Media Marketing | Leave a comment

Teaching SMM – METRICS #4 Influence Scores

Posted on April 11, 2013 by

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading →

Posted in Klout, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , | 2 Comments

#soslam: Great Talks! Live Networking!

Posted on April 8, 2013 by

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading →

Posted in Social Media Marketing, Klout, Social Media, Blogging, Content, twitter | Tagged , , , , , , , , , , , | 9 Comments

Smartphones make us rude…and stupid!

Posted on April 4, 2013 by

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading →

Posted in Higher education, Internet, Mobile computing, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

Is Facebook about to be DISRUPTED?

Posted on April 2, 2013 by

Users spending hours a day messaging with friends are not using cellphone minutes or viewing Facebook ads. The threat is not just hypothetical – a study shows that mobile apps are already more used than either Facebook or Twitter in Japan and Korea. Continue reading →

Posted in Innovation, Mobile computing, Social Media | Tagged , , , , , , | Leave a comment

SMM Case Exercise: Public Shaming & Hostile Environment

Posted on March 27, 2013 by

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading →

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

Teaching SMM – METRICS #2 Activity Measures

Posted on March 25, 2013 by

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading →

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | Leave a comment

Is Jeff Bullas really a BOT? Are you?

Posted on March 7, 2013 by

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading →

Posted in Blogging, Content, Social Media, twitter | Tagged , , , , , , , | 3 Comments

Does Facebook CAUSE narcissism?

Posted on February 28, 2013 by

… or are narcissists just drawn to social media? I started asking this question on Twitter a couple weeks ago, in order to gather some ideas and thoughts from my online friends for this post. Most of the comments suggested … Continue reading →

Posted in Social Media, twitter | Tagged , , , , , , , | Leave a comment