Category Archives: twitter

Essential Social Platforms for College Seniors

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading

Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , | Leave a comment

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

What is hot – Learning from my Students: Teaching SMM

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
- Instagram is THE ONE; Vine is only for professionals.
- Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading

Posted in Blogging, Facebook, Higher education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter | Tagged , , , , , , , , , , , , , | 3 Comments

WhatsApp is the future; Facebook is history…

tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading

Posted in Entrepreneurship, Facebook, Innovation, Mobile computing, Social Media, twitter | Tagged , , | 8 Comments

Personal Learning Networks… A #PLN keeps on giving!

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading

Posted in Blogging, Higher education, Innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Social Media users praise brands in private and criticise in public

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

Posted in Facebook, Social Media, Social Media Marketing, twitter | Tagged , | Leave a comment

##@!# Marketing: Too much #Hype?

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, Social Media Marketing, twitter | Tagged , , , , , | 6 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading

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My last Auto-DM… Should any #social #media be #automated?

Until yesterday, I used SocialOomph to send an auto-welcome to new followers, thanking them for following me and suggesting that they take a look at this blog and consider subscribing to it. Continue reading

Posted in Social Media, twitter | Tagged , , , , , , | 5 Comments