Category Archives: Klout

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

##@!# Marketing: Too much #Hype?

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, Social Media Marketing, twitter | Tagged , , , , , | 6 Comments

5 years of blogging and 4 years of tweets!

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

Teaching SMM #5 – METRICS Monitoring and Listening

Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading

Posted in Klout, Social influence, Social Media, Social Media Marketing | Leave a comment

Teaching SMM – METRICS #4 Influence Scores

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading

Posted in Klout, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

#soslam: Great Talks! Live Networking!

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading

Posted in Blogging, Content, Klout, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , | 9 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading

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SMM Case Exercise: Public Shaming & Hostile Environment

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment