Category Archives: Teaching SMM

The 10 Principles of Social Media Marketing

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading

Posted in Blogging, Content, Facebook, Higher education, Social Media, Social Media Marketing, Teaching SMM | 2 Comments

Why Teach Social Media Marketing: #Context and #Integration

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

What is hot – Learning from my Students: Teaching SMM

“… If you want to master something, teach it.” – Yogi Bhajan

Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading

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Personal Learning Networks… A #PLN keeps on giving!

A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading

Posted in Blogging, Higher education, Innovation, LinkedIn, Personal Learning Network, Social influence, Social Media, Teaching SMM, twitter | Tagged , , , , | 1 Comment

Post-“Like” Social Media Marketing

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , | 13 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading

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Twelve New #Blogs!

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading

Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading

Posted in Blogging, Content, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments

5 years of blogging and 4 years of tweets!

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments