Even after carefully reading Mark Schaefer’s excellent book Return on Influence, I am still one of those unrepentant Klout-bashers that Mark has referred to in several of his recent posts. I believe that a Klout score has little value and acts like an SEO-like force in motivating participants to game SM, thereby coarsening social media. See selected posts:
Last evening at the ribbon cutting for the beautiful new business building at Radford U. – Biz Building – an MBA student not in my SMM class came up to me and said “Your social media class has impacted everyone in the program. It seems the new greeting is ‘What is your Klout score today'”
AAAARRRRGGGGHHHHH!!!!!
Social Media Marketing 4 Business 