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Monthly Archives: January 2016
Content Shock Illustrated
Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading
Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Marketing
7 Comments
#Cluetrain Derailed!
The Cluetrain is derailed.
Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”
My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….
Tomorrow I will face two new sections of my SMM class.
I require them to be Google AdWord certified. Continue reading
Social (Media) Innovation
I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading
Social Mood and Social Media
Kerry Gorgone and I were recently interviewed by Bethany Teague, a TV reporter from WSLS in Roanoke, about a defendant’s request for funding for a detailed social media study to support a change of venue (child abusers don’t seem to be popular in … Continue reading
Social Media Marketing 4 Business 