Monthly Archives: January 2016

Content Shock Illustrated

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Marketing | 7 Comments

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

Posted in Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments

Social (Media) Innovation

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. Aside from crowdfunding and crowdsourcing – both of which are big deals! – I haven’t seen evidence of organizations integrating social media into innovation. Continue reading

Posted in Entrepreneurship, Innovation, Social Media Marketing | Tagged , , , , , | Leave a comment

Social Mood and Social Media

Kerry Gorgone and I were recently interviewed by Bethany Teague, a TV reporter from WSLS in Roanoke, about a defendant’s request for funding for a detailed social media study to support a change of venue (child abusers don’t seem to be popular in … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment