Author Archives: Gary R Schirr

Advice from New Bloggers

The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading

Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM | Tagged , , | 1 Comment

Worst Ad Performances of SuperBowl 51

I tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise! I rated the four … Continue reading

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Whither Twitter? Save the little blue bird!

Twitter is losing money. Improvements in the platform are rare and rarely make a splash. Somehow the pioneering public messaging service missed the huge private messaging market – and Facebook has the leadership position. Salesforce decided not to buy them. In … Continue reading

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New Student #Blogs – Check them out!

The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading

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Advice to my son on working from home

My son just took a job with a fast growing online firm where he and most of his colleagues work online from home. I had worked from my home office for a while with a company headquartered in Berkeley during … Continue reading

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Are you a social salesperson? Really?

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading

Posted in Digital Marketing, Klout, LinkedIn, Selling, Social Media Marketing | Tagged , , , | 2 Comments

Effective Titles: Once more with feeling!

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading

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How to Rant on Twitter!

These Tweets, directed to NFL commissioner Roger Goodell, are from Malcolm @Gladwell – who has previously described the NFL as an “abomination,” due to CTE and physical maiming of its players… I first saw these collected Tweets in a USA Today … Continue reading

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Content Shock Illustrated

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Marketing | 7 Comments

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

Posted in Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments