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Author Archives: Gary R Schirr
More advice from new #bloggers
A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading
Posted in Blogging, Content, Higher education, Social Media Marketing, Teaching SMM, Uncategorized
Tagged Advice from new bloggers, Blog, Blog tips, blogging, Student blogs
1 Comment
A Coffee Conversation with a Social Marketer
A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading
Advice from New Bloggers
The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading
Worst Ad Performances of SuperBowl 51
I tweeted the Superbowl commercials for my social media classes #SMM4RU and for Wharton Future of Advertising #WhartonFOA. I am glad that I did, as I might not have stayed for the fourth quarter heroics otherwise! I rated the four … Continue reading
Whither Twitter? Save the little blue bird!
Twitter is losing money. Improvements in the platform are rare and rarely make a splash. Somehow the pioneering public messaging service missed the huge private messaging market – and Facebook has the leadership position. Salesforce decided not to buy them. In … Continue reading
Posted in Social Media Marketing, Uncategorized
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New Student #Blogs – Check them out!
The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading
Posted in Blogging, Higher education, pedagogy, Social Media Marketing
Tagged blogging, Social Media Marketing class, Student blogs
2 Comments
Advice to my son on working from home
My son just took a job with a fast growing online firm where he and most of his colleagues work online from home. I had worked from my home office for a while with a company headquartered in Berkeley during … Continue reading
Are you a social salesperson? Really?
Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading
Posted in Digital Marketing, Klout, LinkedIn, Selling, Social Media Marketing
Tagged Linkedin, Social Selling, Social selling index, SSI
2 Comments
Effective Titles: Once more with feeling!
Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading
How to Rant on Twitter!
These Tweets, directed to NFL commissioner Roger Goodell, are from Malcolm @Gladwell – who has previously described the NFL as an “abomination,” due to CTE and physical maiming of its players… I first saw these collected Tweets in a USA Today … Continue reading
Posted in Social Media, Social Media Marketing, twitter
Tagged CTE, Football, Greedy Owners, Malcolm Gladwell, NFL, Nick Saban, Roger Goodell
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Social Media Marketing 4 Business 