Monthly Archives: June 2013

Buzzkill: Social Media Buzz is Worthless – or is it?

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading

Posted in Content, Digital Marketing, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , | 5 Comments

Change in Blog Hosting

I am changing my blog hosting which may result in a temporary interruption. Don’t worry I should be back!!! (Motivated in part by my look back on 5 years of blogging – See NEXT)

Posted in Uncategorized | Leave a comment

5 years of blogging and 4 years of tweets!

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments