Twitter is losing money. Improvements in the platform are rare and rarely make a splash. Somehow the pioneering public messaging service missed the huge private messaging market – and Facebook has the leadership position. Salesforce decided not to buy them.
In addition there are the stories of bullying on the platform. And much of the non-bullying activity seems to be by BOTs, Trolls, or brazen hawkers.
The founding team and management of Twitter is legendary: at least one book has been written about the dysfunction of management. Twitter’s pioneering in live streaming seems ready to be squashed by Facebook; they recently closed Vine which was eclipsed by a Facebook subsidiary, Instagram.
There has been a lot of speculation on the future of Twitter, as noted by my favorite tech and innovation cartoonist, Kiki, in her review of 2017 Social Media Trends.
How to make Twitter fun again!
A recent trending topic on Twitter was #How to make Twitter fun again:
My suggestions were to aggressively block BOTs, trolls, and haters; try an upgrade to make DM into a messaging platform; and post videos on “how to have fun on Twitter.”
Is Twitter truly at risk in 2017: What the press says
A sampling of what the business press says (with links):
Roll out improvements. Deal with trolls, fake news and bots. What about that edit button?
A thoughtful blog author was sited in several of the articles:
Here’s the short version of his article:
- Show you can consistently ship new features
- Directly handle abuse and tell the world what you’re doing
- Stop using meaningless metrics as your measure of success
- Provide specific tools for each of your types of users
- Decide if you give a damn about developers or not
[I RECOMMEND READING THIS FULL POST – hit the link above!]
What do you think about the future of Twitter?
I have already stated my recommendations for improvement above. I love Twitter and consider it irreplaceable. I have met so many interesting people on Twitter. If Twitter were to disappear I would still use LinkedIn for networking and my professional activities. And I would probably scan Facebook for baby pictures, pets, and vacation pics… But where would I meet the fascinating people I have befriended in Twitter?
Fight the BOTs, trolls and bullies. Test new features regularly. Hire a sane management team. Try to turn DMs into messaging. Add the edit button. Develop an easy Twitchat tool.
WHAT WOULD YOU SUGGEST?
My son just took a job with a fast growing online firm where he and most of his colleagues work online from home. I had worked from my home office for a while with a company headquartered in Berkeley during the dot.bomb era. So naturally I offered him some unsolicited advice about being a “home warrior:”
- Network. Network. Network. Make it as personal as possible.
- Have clear OFFICE space.
- Locate that office space as far from fridge as possible.
I asked my tweeps for other suggestions. One Twitter friend, @sdtapex, warned me that flextime and telecommuting had led to near disaster in his company. Eight others added suggestions:
- Plan your day and stick to that schedule. (Am assuming that office space is without a TV!) — Raghunath Koduvayur (@MarketingRags) August 5, 2016
- When unmotivated, I wear business attire. Helps me feel more like I’m working, less like I’m lounging at home — Justin Campana (@Justin_Campana) August 5, 2016
- Develop a routine – perhaps clothing related – to clearly identify which identity is current. What says “I’m at work now?” — John Bordeaux (@jbordeaux) August 5, 2016
- Have clear office hours to go with clear space — Kris Bulmer (@jkbulmer) August 5, 2016
- Set regular “working hours,” get a good headset — ednoles (@ednoles) August 6, 2016
- Make sure that the family understands the rules. #WorkFromHome — Fatherhood Factor (@FatherFactor) August 6, 2016
- Get involved in a local professional organization to ensure F2F contact! — Amy Doonan Cronin (@AmyDCronin) August 6, 2016
- Set appropriate work hours. I started working from home & set my own hours. Ended up waking up late and staying up too late — Christopher Church (@chrishchurch)
So with the help of Twitter I am up to 11 suggestions for the home warrior!
Posted in Mobile computing
Tagged Amy Doonan Cronin, Christopher Church, ednoles, FatherFactor, Home Warrior, John Bordeaux, Justine Campana, Kris Bulmer, Raghunath Koduvayur, Virtual Company, Working from home
A 30-second news clip from an interview with Justin Ward of WDBJ7 after the on air tragedy at the station….
Many people wrote and shared false information about Wednesday’s shooting on Facebook and Twitter…
Source: Think twice before sharing unconfirmed information on social
Yesterday (August 26) at 6:45 Alison Parker, a young newspaper reporter at WDBJ, and Adam Ward, a camera person, for the Virginia TV station were tragically murdered by a former employee of the station.
The killer created Facebook and Twitter accounts to post his videos of the murders.
Within a couple hours of the murder Chris Hurst, a news anchor at the station, posted romantic pictures of Alison with him and shared the news that they had moved in together recently.
In the world of 2015 this shooting is horrible… but the social media activity somehow seems perfectly normal…
I posted pictures of my dog visiting with my mother at her assisted-living home yesterday. My daughter “stages” and then posts every restaurant meal on Instagram before dining.
All of this would have seemed weird a decade or so ago.
What does this mean? Are we now living our lives on social media. Is the Facebook timeline our life? Did something really happen if it is not recorded on social media? Is the “real world” becoming artificial as we stage Facebook, Instagram, Periscope and Snapchat moments? Are we all narcissists? Is reality online?
What do you think????????
A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog:
- Blogger’s Block – I used up all the great article ideas!
- Where’s the audience?
My goal is to motivate new bloggers to keep going!!
I appreciate any thoughts on material to add or how to improve this lecture…
Yes there are 200 million active blogs in the blogosphere. Never fear – my Digital Marketing class has created 7 fresh new ones to take a look at!
Deb’s Dietary Do’s and Don’ts – Insight from a concerned consumer about the impact of the food we eat. She has discussed cotton-seed (see pic on left), hybrid corn, diet soda’s and auto-immune disease. And More to come!
Enjoy “Moneyball?” Here are 2 blogs about the business of baseball (sans Brad Pitt):
BaseballBryan talks about the Marketing of the national pastime, including social media efforts on Twitter and Snapchat. America’s Greatest Tradition talks about the front office and business of the sport.
Retirement by Design deals with the key issues of who will be able to retire and when. It also offers advice on planning and saving for retirement.
Heard of the Paleo diet? Sound interesting? Pushing for Paleo discussing the details of the popular diet and the reasons for the fad.
Expansion in Charlotte – Are you a fan of soccer living in North Carolina or SW Virginia and frustrated that the nearest MLS team is in Columbus, Ohio? This blog is for you!
What does it take to pass the CPA? Another student blog talks about the issues and work involved.
Tech Doodles – Finally I take the liberty of recommending a new tech cartoon blog that happens to be created by my daughter.
EIGHT new blogs – check them out! Return next week to the ones you find interesting!
Posted in Uncategorized
Tagged baseball, Blogosphere, Blogs, Brad Pitt, Corn, Cotton Seed, CPA Exam, Diet and Health, MLS, Moneyball, Paleo Diet, soccer, Start up cartoon, Start ups, Student blogs
Pete Carroll will be long remembered as “the coach who blew Superbowl 49.”
Everyone KNOWS that he should have had “Beast Mode” run for the winning touchdown, but instead:
- Over-thought it,
- Tried to be cute, or
- Favored Wilson over Lynch.
But let’s take a moment and fresh look at: How would a strategic or data-driven manager make the decision to run or pass?
Please don’t show this post to my students! I spend time in my professional selling class promoting “dress for success” and urge students to dress just a bit better than their interviewer or sales prospect.
Yet since I have become a professor I daily dress in the broad range of business casual: jeans and polo or plaid shirt, or a sport coat sans tie on special days. Why are my colorful silk ties and custom-made suits from Asia gathering dust in the back of my closet?
I have been inspired to flip my classes by the VT conference on Pedagogy and educators such as @josebowen author of Teaching Naked,. Due to this flipping influence, my classes now have:
- Fewer lectures than three or four years ago,
- Student summaries to begin lectures in some of the classes,
- Weekly online Monday evening quizzes on the readings for each week, and
- More project or application work in class
From the time saved in reduced lecturing and testing during class time:
- In sales class we have time to do more role plays on sales practice and mock job interviews;
- In social media marketing class there is more in-class time to work on the group consulting projects and compare individual passion projects.
What are the effects? I am confident that:
I attached quick surveys to a couple recent posts on twitter issues. All the normal caveats apply: the sample size is small, it is a convenient online sample, and the sample is likely NOT NORMAL since they read my blog and are willing to respond… 😉
But I thought the responses were interesting.
In “Do you check your Twitter DM’s regularly” I argued that Twitter DMs are so spam-y that I often ignore them for long periods of time and they have become largely useless to me. Yesterday Mark Schaefer posted his opinion on Facebook that DMs were no totally worthless and most of the comments seemed to agree. In my earlier post I asked readers their opinions and to date the 18 respondents don’t seem to agree with my opinion or Mark’s:
- 44% said that they still check their Twitter regularly
- 22% still check but find them less useful
- 28% only rarely
In “Should any social media be automated?” I argued in favor of Twitter automation, short of ANY content automation. The 19 respondents who answered were more conservative then me:
- 76% argued for scheduled posts only and
- 18% argued for NO AUTOMATION whatsoever.
What do you think on those issues? Hit the article links above enter your opinion and/or to see the full detail of responses.
On 9/11, THE 9/11, I was at home in Lake Forest, IL, weighing several job alternatives. My last two employers both had offices in 1WTC and I still had a permanent pass to that building. As I watched events unfold, I counted, recounted and again recounted the floors in the tower below where the plane rammed that building. People I knew were trapped and dying: some were likely among the ones we could see – live on TV – jumping to certain death.
Forty people I knew perished while I was watching on TV. Two, Jim P. and Diane L., were friends and two of the best salespersons I ever knew. A couple of days later, when mail service resumed, I received a photo in an envelope with no accompanying note, return address, or even writing on the photo.
The photo was taken at a futures and options industry function at Top of the World in 1 World Trade Center that had taken place a couple of months earlier. That evening some of us had slipped out a side door and actually stood outside, on the roof of 1WTC 100+ floors above the ground, enjoying the view while leaning on a simple railing.
In the mysterious photo I was sipping wine with Diane – a friend and great salesperson who perished on that day. I have never discovered who sent the photo or why no note was enclosed…
I seem to have lost the photo during my move to Virginia, but I will never forget.