Can you remember when “sports news” used to be about games and matches and such?

A current sports quiz (4 quick questions):

1. Is Notre Dame’s star linebacker:
a. A cynical self-promoter who used a tragic story to finish runner-up for the Heisman?
b. Dumber than a hoe handle?
c. Both a & b

2. Are the “journalists” at Sports Illustrated, NY Times and AP:
a. Cynical promoters who liked a story with legs
b. Dumber than hoe handles
c. Lazy, really lazy and unprofessional

3. Will future Heisman candidates have to campaign on the field of play?

4. Bonus: How can you tell when Lance Armstrong is lying?