I teach undergraduate and MBA courses in social media management. In the courses I stress experiential learning, especially projects such as a campaign for a personal passion, self-branding, or consulting with an organization. I tell my students that the only way to learn social media is hands-on.
I personally started blogging and then tweeting and benefited from mentoring with Mark Schaefer and Kent Huffman and learning together with Cheryl Burgess. However, on reflection I have also benefited from reading some wonderful books on social media.
Take a look at the books I list and most importantly let me know ones that you think I omitted!
THE THREE GREATEST BOOKS ABOUT THE SM Phenomenon
- The Cluetrain Manefesto
- Groundswell @charleneli + @jbernoff
- The Tao of Twitter @markwschaefer
Three other Great Books about the phenomenon
- The New Rules of Marketing & PR @dmscott
- Socialnomics @equalman
- Likeable Social Media @davekerpen
Other really good books about SM and specialized topics in social media (alpha by author)
- Blogging @jeffbullas
- Socialized! @markfidelman
- Inbound Marketing @bhalligan
- Content Rules @cc_chapman
- 8 Mandates @KentHuffman
- Winning the Zero Moment of Truth @Jimlecinski and Google [Free!]
- The Third Screen @chuckmartin
- Realtime Report’s Guide to Influence @toniaries
- Return on Influence @markwschaefer
- Maximizing LinkedIn @nealschaffer
- End of Business as we know it @briansolis
- Social Media Analytics @webmetricsguru (Marshall Sponder)
- Crush It! @GaryVee (Vanyerchuk)
- Science of Social @mich8elwu (Michael Wu)
Once again, what did I miss??