Tag Archives: Social media brand complaints

Social Media users praise brands in private and criticise in public

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

Posted in Facebook, Social Media, Social Media Marketing, twitter | Tagged , | Leave a comment