The initial survey of my 60 social media marketing students last August (see previous post!) generated some interest, so I thought I would update it for Spring Semester 2015.
Weighted Scores – Favorite and Most Used Social Sites
| Rank | Favorite Social Sites | Wtg. | Most Used Sites | Wtg. |
| 1 | 37 | 51 | ||
| 2 | 35 | 31 | ||
| 3 | 34 | 31 | ||
| 4 | 22 | Snapchat | 16 | |
| 5 | Snapchat | 16 | Youtube | 6 |
| 6 | Youtube | 12 | 4 | |
| 7 | 6 | Firefly | 3 | |
| 8 | Tumblr | 4 | Tumblr | 3 |
| 9 | Vine | 2 | 1 | |
| 10 | Yik Yak | 2 | Vine | 1 |
The results are fairly consistent with the earlier survey.
Young people love Instagram (great purchase Zuck!). Facebook and Twitter are in competition for next best. Pinterest and Snapchat are still strong.
Of course the 500-pound gorilla FB still is most used.
Should your business be experimenting with Instagram?
Social Media Marketing 4 Business 
It would be interesting to also ask the students what social media sites do they think are essential for use professionally (as opposed to socially)