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Category Archives: Teaching SMM
More advice from new #bloggers
A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading
Posted in Blogging, Content, Higher education, Social Media Marketing, Teaching SMM, Uncategorized
Tagged Advice from new bloggers, Blog, Blog tips, blogging, Student blogs
1 Comment
A Coffee Conversation with a Social Marketer
A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading
Advice from New Bloggers
The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading
#Cluetrain Derailed!
The Cluetrain is derailed.
Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”
My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….
Tomorrow I will face two new sections of my SMM class.
I require them to be Google AdWord certified. Continue reading
Essential Social Platforms for College Seniors
Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:
What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading
The 10 Principles of Social Media Marketing
This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading
Why Teach Social Media Marketing: #Context and #Integration
If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading
Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter
Tagged every student should take a course in social media marketing, Instagram, Pinterest, social media interns, Tinder
1 Comment
What is hot – Learning from my Students: Teaching SMM
“… If you want to master something, teach it.” – Yogi Bhajan
Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading
Posted in Blogging, Facebook, Higher education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter
Tagged eHarmony, Instagram, learning social media from young people, OKCupid, reverse mentoring, Secret, Snapchat, students use of social media, Teaching social media marketing, Tinder, Vine, WhatsApp, Whisper, Yik Yak
3 Comments
Personal Learning Networks… A #PLN keeps on giving!
A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading
Social Media Marketing 4 Business 