Social (Media) Innovation

In a post on my service co-creation blog, I took another look at a list of my 16 favorite innovation books. I categorized them and then thought about what gaps were exposed by my list and several others I reviewed.

One of the two big gaps I identified was Innovation and social media.

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. There have been lots of great ideas like “netnography” or social mining to uncover deep needs. Or social prototyping to test concepts earlier and more often. But aside from crowdfunding and crowdsourcing – both of which are big deals! and both of which will be discussed in upcoming posts – I haven’t seen evidence of organizations integrating social media into innovation.


Am I missing something?

To read the post on the “Blue Ocean” spots in innovation books go here.

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