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Category Archives: Blogging
More advice from new #bloggers
A year ago I shared advice from my social media class, 4 weeks into blogging about how to succeed at blogging. I am back, this time with advice from new bloggers 6 weeks into their new passion! I think that … Continue reading
Posted in Blogging, Content, Higher education, Social Media Marketing, Teaching SMM, Uncategorized
Tagged Advice from new bloggers, Blog, Blog tips, blogging, Student blogs
1 Comment
A Coffee Conversation with a Social Marketer
A while back my daughter and I were having coffee with Caitlyn Scaggs, the founder of Blue Mobius Marketing. At the spur of the moment, I had Kiki record a snippet of the conversation on blogging and content marketing. I … Continue reading
Advice from New Bloggers
The students in my social media marketing classes have been blogging for 4 weeks. I asked for tips or tricks on blogging, using WordPress, or sharing content, based on their experience. Here are their 26 ideas. Continue reading
New Student #Blogs – Check them out!
The students in my Wintermester Social Media Marketing class are on a blog sprint. They are supposed to produce 8 posts and build some sort of audience in only 3.5 weeks for a blog about their passion! Why not check … Continue reading
Posted in Blogging, Higher education, pedagogy, Social Media Marketing
Tagged blogging, Social Media Marketing class, Student blogs
2 Comments
Effective Titles: Once more with feeling!
Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading
Content Shock Illustrated
Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading
Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Marketing
7 Comments
#Blog problems: Blogger’s Block? #Audience not growing?
A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading
Essential Social Platforms for College Seniors
Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:
What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading
Extended Posts on LinkedIn
Have you tried the new extended post feature on LinkedIn? What has been your experience? What are your concerns?? Continue reading
Posted in Blogging, Content, LinkedIn, Social Media, Social Media Marketing
Tagged blogging on LinkedIn, google, LinkedIn extended posts, SEO, Wordpress blogs
4 Comments
The 10 Principles of Social Media Marketing
This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading
Social Media Marketing 4 Business 