Category Archives: Digital Marketing

Are you a social salesperson? Really?

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading

Posted in Digital Marketing, Klout, LinkedIn, Selling, Social Media Marketing | Tagged , , , | 2 Comments

Effective Titles: Once more with feeling!

Titles drive the engagement of a blog post. Established bloggers such as Jeff Bullas suggest that you spend just as much time on producing the title as you do writing your post. Continue reading

Posted in Blogging, Content, Digital Marketing, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

Content Shock Illustrated

Mark Schaefer wrote an insightful post about Content Shock two years ago, explaining that a glut of content from hundreds of millions of blogs and websites was testing everyone’s capacity for attention. Therefore content marketing might be an unsustainable strategy … Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, LinkedIn, Social Media, Social Media Marketing | 7 Comments

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

Posted in Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments

#Blog problems: Blogger’s Block? #Audience not growing?

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog: Blogger’s Block – I used up all the great article ideas! Where’s the audience? My goal is to motivate … Continue reading

Posted in Blogging, Digital Marketing, Higher education | Tagged , , , , , | 3 Comments

Is anything out of bounds for social media?

Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.

Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading

Posted in Digital Marketing, Internet, SEO, Social Media, Social Media Marketing | Tagged , , , , , | 7 Comments

Reverse Mentoring in action… Or learning about social media from my daughter.

Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading

Posted in Digital Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , | 6 Comments

The FOUR P’s of #Content Marketing

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , | 14 Comments