Category Archives: Klout

Are you a social salesperson? Really?

Posted on April 11, 2016 by Gary R Schirr

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading →

Posted in Digital Marketing, Klout, LinkedIn, Selling, Social Media Marketing | Tagged , , , | 2 Comments

Why Teach Social Media Marketing: #Context and #Integration

Posted on May 27, 2014 by Gary R Schirr

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading →

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

Posted on September 24, 2013 by Gary R Schirr

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading →

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, Social Media Marketing, twitter | Tagged , , , , , | 6 Comments

5 years of blogging and 4 years of tweets!

Posted on June 18, 2013 by Gary R Schirr

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading →

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

Teaching SMM #5 – METRICS Monitoring and Listening

Posted on April 15, 2013 by Gary R Schirr

Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading →

Posted in Klout, Social influence, Social Media, Social Media Marketing | Leave a comment

#soslam: Great Talks! Live Networking!

Posted on April 8, 2013 by Gary R Schirr

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading →

Posted in Blogging, Content, Klout, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , | 9 Comments

SMM Case Exercise: Public Shaming & Hostile Environment

Posted on March 27, 2013 by Gary R Schirr

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading →

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

A Bloggers 2013 resolution – check out Reddit and Triberr

Posted on January 15, 2013 by Gary R Schirr

My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading →

Posted in Blogging, Klout, Social influence, Social Media, Social Media Marketing | Tagged , , , , , , | 8 Comments