Category Archives: Social influence

Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading

Posted in Social influence, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

Is #FF Follow Friday SO 2009?

I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading

Posted in Social influence, Social Media, twitter | Tagged , , , , | 6 Comments

Creating and Nurturing your Personal Learning Network #PLN

Whatever our area of expertise or passion, it is hard to stay current in a fast paced world. Our online community, sharing our passion, is an aid to lifelong learning, a Personal Learning Network or PLN. Continue reading

Posted in Higher education, Social influence, Social Media | Tagged , , , , , , , | 2 Comments

A Bloggers 2013 resolution – check out Reddit and Triberr

My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading

Posted in Blogging, Klout, Social influence, Social Media, Social Media Marketing | Tagged , , , , , , | 8 Comments

Professor Klout

A class project in which the final grade earned is solely determined by a student’s Klout score! Klout becomes harmful to social media as participants game their scores under pressure from imbecile employers who screen with Klout… Continue reading

Posted in Social influence | Tagged , , , , , , | 18 Comments