Category Archives: Text

Teaching SMM – METRICS #4 Influence Scores

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading

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Posted in Social influence, Social Media, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading

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SMM Case Exercise: Public Shaming & Hostile Environment

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

Teaching SMM – METRICS #2 Activity Measures

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading

Posted in Social influence, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments