Tag Archives: PeerIndex

Teaching SMM – METRICS #4 Influence Scores

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading

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Posted in Klout, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading

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Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading

Posted in Klout, Social influence, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

Professor Klout

A class project in which the final grade earned is solely determined by a student’s Klout score! Klout becomes harmful to social media as participants game their scores under pressure from imbecile employers who screen with Klout… Continue reading

Posted in Social influence | Tagged , , , , , , | 18 Comments

Klout, Kred, and PeerIndex are influencing social media!

I have been and continue to be a skeptic of influence measuring, as performed by Klout, PeerIndex, and Kred. I fear the tactics of SEO will come to social media. Continue reading

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