Tag Archives: Content Marketing Institute

My Careers in Content Marketing

Posted on June 10, 2014 by Gary R Schirr

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading →

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