Tag Archives: content selling

My Content Marketing II: #Curation, #Contributed + #Branded Content

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading

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My Careers in Content Marketing

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading

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