Tag Archives: Content Marketing

#Cluetrain Derailed!

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading

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Posted in Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , | 4 Comments

My Content Marketing II: #Curation, #Contributed + #Branded Content

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading

Posted in Content, Personal Learning Network, Selling, Social influence, Social Media | Tagged , , , , , , , , | 2 Comments

My Careers in Content Marketing

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading

Posted in Blogging, Content, Selling, Social Media, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

Journalist – “a blogger wearing pants?” Contributed and branded #content.

Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading

Posted in Blogging, Content, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

The FOUR P’s of #Content Marketing

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , | 5 Comments

Post-“Like” Social Media Marketing

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

##@!# Marketing: Too much #Hype?

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Is Content Marketing the NEW New Thing?

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , | 5 Comments