Tag Archives: Content Marketing

#Cluetrain Derailed!

Posted on January 19, 2016 by Gary R Schirr

The Cluetrain is derailed.

Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”

My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….

Tomorrow I will face two new sections of my SMM class.

I require them to be Google AdWord certified. Continue reading →

My Content Marketing II: #Curation, #Contributed + #Branded Content

Posted on June 12, 2014 by Gary R Schirr

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading →

Posted in Content, Personal Learning Network, Selling, Social influence, Social Media | Tagged Asia-Pacific, Content Marketing, Content marketing dates back two centuries, content selling, Entertainment broker, Idea broker, Social Selling, Start-up firms, Wall Street | 2 Comments

My Careers in Content Marketing

Posted on June 10, 2014 by Gary R Schirr

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading →

Posted in Blogging, Content, Selling, Social Media, Social Media Marketing | Tagged Chicago Mercantile Exchange, Content Marketing, Content Marketing Institute, content selling, Google Trends, Interest rate derivatives, Sander Biehn, social salesman, social salesperson | Leave a comment

Journalist – “a blogger wearing pants?” Contributed and branded #content.

Posted on June 3, 2014 by Gary R Schirr

Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading →

Posted in Blogging, Content, Internet, Social Media, Social Media Marketing | Tagged Badass women of Twitter, Branded content, Chief Product Officer, Content Marketing, Content Shock, Contributed content, Dvorkin, Forbes, journalism in crisis, Lewis Dvorkin, Native advertising, New York Times, newspapers in crisis, Nifty50, Post Like Economy, Rising Stars in Social Media, Wall Street Journal | 7 Comments

The FOUR P’s of #Content Marketing

Posted on January 30, 2014 by Gary R Schirr

If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing | Tagged Amazing Content, Content Marketing, Content Shock, Firefly, Kardashians, Post-Like marketing, Schaefer, Schirr | 5 Comments

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged Content Marketing, Content Shock, Dave Kerpen, Jason Falls, Mark Schaefer, Post Like Economy, Post-Like SMM, SMM, social media marketing | 1 Comment

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged Content Marketing, Contextual marketing, eMarketing, facebook marketing, Google Marketing, hashtag marketing, Inbound marketing, Internet marketing, Like marketing, marketing paradigm, permission-based marketing, Real-time Marketing, Search Engine Marketing, social marketing, social media marketing, ZMOT | 1 Comment

Is Content Marketing the NEW New Thing?

Posted on July 9, 2013 by Gary R Schirr

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading →

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged Andreas Ramos, buzzwords, Content Marketing, Contextual marketing, eMarketing, Is Content Marketing the NEW New Thing?, Marjorie Clayman, Real-time Marketing, social media marketing, The Big Book of Content Marketing | 5 Comments

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