Category Archives: Selling

Are you a social salesperson? Really?

Are you a social salesperson? LinkedIn claims that “Our research shows those with an SSI (social selling index) over 70 see two times the new clients approached, meetings secured, and opportunities gained than those who lag behind.” Continue reading

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Posted in Digital Marketing, Klout, LinkedIn, Selling, Social Media Marketing | Tagged , , , | 2 Comments

My Content Marketing II: #Curation, #Contributed + #Branded Content

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading

Posted in Content, Personal Learning Network, Selling, Social influence, Social Media | Tagged , , , , , , , , | 2 Comments

My Careers in Content Marketing

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading

Posted in Blogging, Content, Selling, Social Media, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

B2B Selling: Content has ALWAYS been a winning strategy!

Content continues has long been a winning B2B sales strategy. Social Media is a two edged sword: it is easier to distribute content to a target audience; but it is so easy that even less determined competitors will be sending out content! Continue reading

Posted in Content, Selling, Social Media | Tagged , , , | 1 Comment