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Category Archives: Personal Learning Network
My Content Marketing II: #Curation, #Contributed + #Branded Content
Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading
Why Teach Social Media Marketing: #Context and #Integration
If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading
Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter
Tagged every student should take a course in social media marketing, Instagram, Pinterest, social media interns, Tinder
1 Comment
What is hot – Learning from my Students: Teaching SMM
“… If you want to master something, teach it.” – Yogi Bhajan
Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading
Posted in Blogging, Facebook, Higher education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter
Tagged eHarmony, Instagram, learning social media from young people, OKCupid, reverse mentoring, Secret, Snapchat, students use of social media, Teaching social media marketing, Tinder, Vine, WhatsApp, Whisper, Yik Yak
3 Comments
Personal Learning Networks… A #PLN keeps on giving!
A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading
Social Media Marketing 4 Business 