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Author Archives: Gary R Schirr
Is anything out of bounds for social media?
Polymer Solutions Incorporated was the Hootsuite highlighted B2B small business for social media marketing last week.
Caitlyn Scaggs, marketing director of PSI, argues that ALL marketing benefits from going social! Continue reading
What is hot – Learning from my Students: Teaching SMM
“… If you want to master something, teach it.” – Yogi Bhajan
Some insights on social media platforms from my students in 2013/14 SMM classes:
– Instagram is THE ONE; Vine is only for professionals.
– Facebook is where new mothers and grandparents exchange baby pictures… And freshman post embarrassing pics that they must erase before graduation. (More) Continue reading
Posted in Blogging, Facebook, Higher education, LinkedIn, Personal Learning Network, Social Media, Teaching SMM, twitter
Tagged eHarmony, Instagram, learning social media from young people, OKCupid, reverse mentoring, Secret, Snapchat, students use of social media, Teaching social media marketing, Tinder, Vine, WhatsApp, Whisper, Yik Yak
3 Comments
Do Clothes Make the Man… Or hide him?
It seems to be that among professional people, the standard formality and costliness of dress is negatively correlated to the ethical practices and societal benefits of the profession. Continue reading
Posted in Entrepreneurship
1 Comment
Reverse Mentoring Update
– Teach your parents well. – CSNY Recently I wrote about the practice of reverse mentoring and how I had personally benefited from watching my daughter on social media… In the last few weeks, Kiki has: Launched a Kickstarter campaign for a … Continue reading
It is hard to do the #Flip! How much have you flipped??
I have been inspired to flip my classes, to move lectures and readings to outside the classroom…. and close the laptops and do hands-on projects in class. Even though I have been working to flip my classes for 3-4 years, I would estimate that they are only about 40-50% flipped!!! How much have you flipped?? Continue reading
Posted in Higher education, pedagogy
3 Comments
WhatsApp is the future; Facebook is history…
tl;dr Facebook was the huge winner of Web 2.0 but doesn’t really fit the mobile age. Despite the advantage of a huge user base, the primary functions of FB — photo and video sharing or text communicating — are better performed on smartphones by specialized apps developed for mobile. The purchases of Instagram and now WhatsApp is an acknowledgement that Facebook itself shares that vision! Continue reading
Personal Learning Networks… A #PLN keeps on giving!
A personal learning network is indispensable for a true life-long learner. No one person can keep up with the rush of information in her/his area of interest, but a good PLN can filter the information and keep one alert of important trends and developments. Continue reading
Reverse Mentoring in action… Or learning about social media from my daughter.
Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading
Posted in Digital Marketing, SEO, Social Media Marketing
Tagged art, Crosby, crowdfunding, Indiegogo, Kickstarter, Nash, reverse mentoring, Stills, Young
6 Comments
#Flip the flipping classroom!
“Flip” the classroom: Move lectures and readings to outside the classroom…. then close the laptops and do hands-on projects in class. Continue reading
Posted in Higher education, Innovation, Social Media
Tagged deliver content, Flip, Flip the classroom, Higher Education, HigherEd, Jose Bowen, Pedagogy, Virginia Tech, VT
5 Comments
The FOUR P’s of #Content Marketing
If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading
Social Media Marketing 4 Business 