Author Archives: Gary R Schirr

Update: Favorite Social Sites of College Seniors

Posted on January 30, 2015 by Gary R Schirr

The initial survey of my 60 social media marketing students last August (see previous post!) generated some interest, so I thought I would update it for Spring Semester 2015. Weighted Scores – Favorite and Most Used Social Sites

Posted in Facebook, Higher education, LinkedIn, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged | 1 Comment

Essential Social Platforms for College Seniors

Posted on August 26, 2014 by Gary R Schirr

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

What are your three most used social media platforms in order, and
What ONE social media platform is most important – the one you would keep if you had to have only one? Continue reading →

Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , | 1 Comment

Extended Posts on LinkedIn

Posted on June 19, 2014 by Gary R Schirr

Have you tried the new extended post feature on LinkedIn? What has been your experience? What are your concerns?? Continue reading →

Posted in Blogging, Content, LinkedIn, Social Media, Social Media Marketing | Tagged , , , , | 4 Comments

The 10 Principles of Social Media Marketing

Posted on June 17, 2014 by Gary R Schirr

This is the last week of my summer social media marketing class. Seven MBA students, most of whom are working during the day, have gathered together twice a week from 6 to 10 pm to discuss SMM for organizations. Last session I … Continue reading →

Posted in Blogging, Content, Facebook, Higher education, Social Media, Social Media Marketing, Teaching SMM | 3 Comments

My Content Marketing II: #Curation, #Contributed + #Branded Content

Posted on June 12, 2014 by Gary R Schirr

Looking back I was always a content marketing salesperson. In the days before blogs and email I folded newsletters, stamped and licked envelopes to get content to a targeted community of bank and other financial traders. I curated articles and contributed content and experimented with branded content – all before social media… Continue reading →

Posted in Content, Personal Learning Network, Selling, Social influence, Social Media | Tagged , , , , , , , , | 2 Comments

My Careers in Content Marketing

Posted on June 10, 2014 by Gary R Schirr

The origin of content marketing is often traced back two centuries. I had been teaching marketing and social media marketing for several years before a conversation with and an article by Sander Biehn (@sanderbiehn) led me to the realization that I had been a content marketing and content salesperson in my two careers prior to becoming a professor! Continue reading →

Posted in Blogging, Content, Selling, Social Media, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

Lady Gaga and Justin Bieber: Google Trends tells a Story

Posted on June 5, 2014 by Gary R Schirr

If you look closely you will see that the Google search pattern for Justin is eerily similar to that of Lady Gaga, Go to Google Trends to check out what is trending. Find out what is hot and predict the future! Continue reading →

Posted in Innovation, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments

Journalist – “a blogger wearing pants?” Contributed and branded #content.

Posted on June 3, 2014 by Gary R Schirr

Pressure from social media and internet offerings has forced existing news companies to explore hybrid content approaches that many journalists see as a threat to integrity. Two popular “blended” content approaches blur the lines between journalism vs. blogging and journalism vs. advertising:
(1) Contributed Content, and (2) Native Advertising or Branded Content. Continue reading →

Posted in Blogging, Content, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

#Blogs – Something New, Something New

Posted on May 29, 2014 by Gary R Schirr

There are over 300 million blogs… but don’t worry more are still coming! Here are 7 new ones on: growing up in Israel, Rabbits as house pets, mastering a language in six months, Living with Lyme disease, and more! Continue reading →

Posted in Blogging, Social Media | Tagged , , , , , , , , | 3 Comments

Why Teach Social Media Marketing: #Context and #Integration

Posted on May 27, 2014 by Gary R Schirr

If college students are so well versed on Social Media, why do I firmly believe that every marketing major, every business major and in fact every major would benefit from taking a course in social media marketing? Continue reading →

Posted in Blogging, Content, Facebook, Higher education, Internet, Klout, LinkedIn, Mobile computing, Personal Learning Network, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , | 1 Comment