Category Archives: Digital Marketing

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading

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Posted in Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

##@!# Marketing: Too much #Hype?

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Is Content Marketing the NEW New Thing?

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , | 5 Comments

Buzzkill: Social Media Buzz is Worthless – or is it?

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading

Posted in Content, Digital Marketing, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , | 5 Comments

#Showrooming: Why Wal-Mart will lose to Amazon

Despite Walmart’s advantages, including convenient locations and logistics expertise, I suspect that their cost-cutting culture, – “everyday low prices” – may handicap them in competition with Amazon. This problem was illustrated when I went to Walmart recently to pick up an Internet delivery. Continue reading

Posted in Digital Marketing, Internet, Social Media Marketing | Tagged , , , , , | 2 Comments