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Tag Archives: social media marketing
#Cluetrain Derailed!
The Cluetrain is derailed.
Last Spring Adage pronounced that “There is no more social media marketing: just advertising… The idealistic end to business as usual, as “The Cluetrain Manifesto” envisioned, never happened… After a promising start — a glimmer of hope — we’re back to business as usual.”
My first social media marketing class was Spring 2012. I proclaimed that “marketers must drop the megaphone – broadcasting or shouting at customers and prospects is dead! We must engage and have a CONVERSATION.” Our group projects were to work with organizations to show them how to have that conversation….
Tomorrow I will face two new sections of my SMM class.
I require them to be Google AdWord certified. Continue reading
Post-“Like” Social Media Marketing
The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading
Is Content Marketing the NEW New Thing?
There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading
Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter
Tagged Andreas Ramos, buzzwords, Content Marketing, Contextual marketing, eMarketing, Is Content Marketing the NEW New Thing?, Marjorie Clayman, Real-time Marketing, social media marketing, The Big Book of Content Marketing
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SMM Class hears “Voices”
The social media marketing class has decided to work with new author Dr. Kathryn Jordan to promote her new book, Voices: Words from Wise Women, an inspiring book illustrating principles of career development through stories from career women. Continue reading
Posted in Uncategorized
Tagged Kathryn Jordan, new book, SMM, social media marketing, Voices
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Social Media Marketing 4 Business 