Category Archives: Facebook

Social Media users praise brands in private and criticise in public

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

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##@!# Marketing: Too much #Hype?

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, Social Media Marketing, twitter | Tagged , , , , , | 6 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading

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Wisdom from #LinkedIn #Live!

Major themes from the conference LinkedIn Live, a joint effort of LinkedIn and the Roanoke Blacksburg Technology Council, are summarized in a slide show posted by Davis Schneider of LinkedIn. Continue reading

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