Pete Carroll will be long remembered as “the coach who blew Superbowl 49.”
Everyone KNOWS that he should have had “Beast Mode” run for the winning touchdown, but instead:
- Over-thought it,
- Tried to be cute, or
- Favored Wilson over Lynch.
But let’s take a moment and fresh look at: How would a strategic or data-driven manager make the decision to run or pass?
Please don’t show this post to my students! I spend time in my professional selling class promoting “dress for success” and urge students to dress just a bit better than their interviewer or sales prospect.
Yet since I have become a professor I daily dress in the broad range of business casual: jeans and polo or plaid shirt, or a sport coat sans tie on special days. Why are my colorful silk ties and custom-made suits from Asia gathering dust in the back of my closet?
I have been inspired to flip my classes by the VT conference on Pedagogy and educators such as @josebowen author of Teaching Naked,. Due to this flipping influence, my classes now have:
- Fewer lectures than three or four years ago,
- Student summaries to begin lectures in some of the classes,
- Weekly online Monday evening quizzes on the readings for each week, and
- More project or application work in class
From the time saved in reduced lecturing and testing during class time:
- In sales class we have time to do more role plays on sales practice and mock job interviews;
- In social media marketing class there is more in-class time to work on the group consulting projects and compare individual passion projects.
What are the effects? I am confident that:
I attached quick surveys to a couple recent posts on twitter issues. All the normal caveats apply: the sample size is small, it is a convenient online sample, and the sample is likely NOT NORMAL since they read my blog and are willing to respond… ;-)
But I thought the responses were interesting.
In “Do you check your Twitter DM’s regularly” I argued that Twitter DMs are so spam-y that I often ignore them for long periods of time and they have become largely useless to me. Yesterday Mark Schaefer posted his opinion on Facebook that DMs were no totally worthless and most of the comments seemed to agree. In my earlier post I asked readers their opinions and to date the 18 respondents don’t seem to agree with my opinion or Mark’s:
- 44% said that they still check their Twitter regularly
- 22% still check but find them less useful
- 28% only rarely
In “Should any social media be automated?” I argued in favor of Twitter automation, short of ANY content automation. The 19 respondents who answered were more conservative then me:
- 76% argued for scheduled posts only and
- 18% argued for NO AUTOMATION whatsoever.
What do you think on those issues? Hit the article links above enter your opinion and/or to see the full detail of responses.
On 9/11, THE 9/11, I was at home in Lake Forest, IL, weighing several job alternatives. My last two employers both had offices in 1WTC and I still had a permanent pass to that building. As I watched events unfold, I counted, recounted and again recounted the floors in the tower below where the plane rammed that building. People I knew were trapped and dying: some were likely among the ones we could see – live on TV – jumping to certain death.
Forty people I knew perished while I was watching on TV. Two, Jim P. and Diane L., were friends and two of the best salespersons I ever knew. A couple of days later, when mail service resumed, I received a photo in an envelope with no accompanying note, return address, or even writing on the photo.
The photo was taken at a futures and options industry function at Top of the World in 1 World Trade Center that had taken place a couple of months earlier. That evening some of us had slipped out a side door and actually stood outside, on the roof of 1WTC 100+ floors above the ground, enjoying the view while leaning on a simple railing.
In the mysterious photo I was sipping wine with Diane – a friend and great salesperson who perished on that day. I have never discovered who sent the photo or why no note was enclosed…
I seem to have lost the photo during my move to Virginia, but I will never forget.
I am changing my blog hosting which may result in a temporary interruption. Don’t worry I should be back!!! (Motivated in part by my look back on 5 years of blogging – See NEXT)
Happy Day – Seeing my students graduate and getting my tenure and promotion letters!!!
Note: This is a continuing excerpt from what I teach my social media marketing classes on introduction to metrics and measurement…
Calculating the ROI of Social Media
In five previous posts the importance of measuring social media efforts and a broad array of metrics tied to social media activity have been discussed. All of these measures can potentially have value to assessing what is currently going on in the SM effort and trends for the organization’s social media presence. But what is the bottom line? What is the ROI of social media? As discussed in the next and final chapter of this text, organizational goals and objectives will be set based on the organization’s mission and strategy. Therefore the goals and measures used by different organizations will differ. In this section some of the possible return on investment or success metrics for a social media campaign will be discussed.
My first attempt at using Storify:
(I failed at inserting the post into my WordPress blog…)