Social (Media) Innovation

In a post on my service co-creation blog, I took another look at a list of my 16 favorite innovation books. I categorized them and then thought about what gaps were exposed by my list and several others I reviewed.

One of the two big gaps I identified was Innovation and social media.

I am surprised to not be hearing and seeing more about the impact of social media on the innovation process. There have been lots of great ideas like “netnography” or social mining to uncover deep needs. Or social prototyping to test concepts earlier and more often. But aside from crowdfunding and crowdsourcing – both of which are big deals! and both of which will be discussed in upcoming posts – I haven’t seen evidence of organizations integrating social media into innovation.

 

Am I missing something?

To read the post on the “Blue Ocean” spots in innovation books go here.

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Social Mood and Social Media

Kerry Gorgone and I were recently interviewed by Bethany Teague, a TV reporter from WSLS in Roanoke, about a defendant’s request for funding for a detailed social media study to support a change of venue (child abusers don’t seem to be popular in Pulaski county…). I attach the 6 O’clock news version of the story.

I think we will hear more about this issue and this application of social media analysis going forward. Certainly social media reflects social mood. Traders are following social media to spot sentiment changes for stocks; a consulting group from Virginia Tech predicts political events from Twitter…

 

This copy is a bit old school: I set my webcam in front of my TV and played the saved broadcast from my DVR. A lot like the 75 cent movies they used to sell in Macau. The DVR has a USB port, but I couldn’t figure it out… The version that WSLS posted on their website was condensed to the point that the issues were not discussed (and Kerry and I had little face time 😎 )

 

 

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Think twice before sharing unconfirmed information…

A 30-second news clip from an interview with Justin Ward of WDBJ7 after the on air tragedy at the station….

Many people wrote and shared false information about Wednesday’s shooting on Facebook and Twitter…

Source: Think twice before sharing unconfirmed information on social

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Are you living on #Facebook?

NewsYesterday (August 26) at 6:45 Alison Parker, a young newspaper reporter at WDBJ, and Adam Ward, a camera person, for the Virginia TV station were tragically murdered by a former employee of the station.

The killer created Facebook and Twitter accounts to post his videos of the murders.

Within a couple hours of the murder Chris Hurst, a news anchor at the station, posted romantic  pictures of Alison with him and shared the news that they had moved in together recently.

In the world of 2015 this shooting is horrible… but the social media activity somehow seems perfectly normal…

I posted pictures of my dog visiting with my mother at her assisted-living home yesterday. My daughter “stages” and then posts every restaurant meal on Instagram before dining.

All of this would have seemed weird a decade or so ago.

What does this mean? Are we now living our lives on social media. Is the Facebook timeline our life? Did something really happen if it is not recorded on social media? Is the “real world” becoming artificial as we stage Facebook, Instagram, Periscope and Snapchat moments? Are we all narcissists? Is reality online?

What do you think????????

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MODERN Business Plan Competitions

Business plan

At my other blog site I posted about an Innovation Contest that I co-chair. I appreciate any thoughts and feedback!      The Un-Business-Plan Contest

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#Blog problems: Blogger’s Block? #Audience not growing?

A 17-minute SMM lecture on what to do if you encounter the two most common problems after launching a new blog:

  1. Blogger’s Block – I used up all the great article ideas!
  2. Where’s the audience?

My goal is to motivate new bloggers to keep going!!

I appreciate any thoughts on material to add or how to improve this lecture…

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Student Blogs – From Moneyball to Cotton Seed Oil. Check them out!

Yes there are 200 million active blogs in the blogosphere. Never fear – my Digital Marketing class has created 7 fresh new ones to take a look at!

cotton-seedDeb’s Dietary Do’s and Don’ts –  Insight from a concerned consumer about the impact of the food we eat. She has discussed cotton-seed (see pic on left), hybrid corn, diet soda’s and auto-immune disease. And More to come!

Enjoy “Moneyball?” Here are 2 blogs about the business of baseball (sans Brad Pitt):

Cincy BBall

BaseballBryan talks about the Marketing of the national pastime, including social media efforts on Twitter and Snapchat.           America’s Greatest Tradition talks about the front office and business of the sport.

Retirement by Design deals with the key issues of who will be able to retire and when. It also offers advice on planning and saving for retirement.

Heard of the Paleo diet? Sound interesting? Pushing for Paleo discussing the details of the popular diet and  the reasons for the fad.

Expansion in Charlotte – Are you a fan of soccer living in North Carolina or SW Virginia and frustrated that the nearest MLS team is in Columbus, Ohio? This blog is for you!

What does it take to pass the CPA? Another student blog talks about the issues and work involved.

Tech Doodles – Finally I take the liberty of recommending a new tech cartoon blog that happens to be created by my daughter.

EIGHT new blogs – check them out! Return next week to the ones you find interesting!

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You can make a good decision… and lose – Ask Pete Carroll

PetePete Carroll will be long remembered as “the coach who blew Superbowl 49.”

Everyone KNOWS that he should have had “Beast Mode” run for the winning touchdown, but instead:

  • Over-thought it,
  • Tried to be cute, or
  • Favored Wilson over Lynch.

But let’s take a moment and fresh look at: How would a strategic or data-driven manager make the decision to run or pass?

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Update: Favorite Social Sites of College Seniors

The initial survey of my 60 social media marketing students last August (see previous post!) generated some interest, so I thought I would update it for Spring Semester 2015.

Weighted Scores – Favorite and Most Used Social Sites

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Essential Social Platforms for College Seniors

I like to survey my incoming social media marketing class about their social networks. It is often a learning experience for me: a couple of years ago I learned about two new platforms, Instagram and Pinterest, before they hit a “tipping point” and were in the news. Last January I learned about the popularity of Snapchat and some upcoming sites including Tinder, Whisper and Yik Yak.

Yesterday I surveyed the sixty students, generally seniors majoring in marketing or communications, about which social media sites were important to them. I asked two questions:

  • What are your three most used social media platforms in order, and
  • What ONE social media platform is most important – the one you would keep if you had to have only one?

The weighted scores of the seven social media platforms that drew more than 2 mentions from the 60 participants is shown in the following table. The weighted score was created by giving  a platform three points for every student that ranked them first in “most used”, 2 points for second and one for third. As you can see Instagram edged out Twitter, followed by Facebook and Snapchat.

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Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , | 1 Comment