Author Archives: Gary R Schirr

Post-“Like” Social Media Marketing

Posted on January 28, 2014 by Gary R Schirr

The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading →

Posted in Blogging, Content, Digital Marketing, Facebook, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , | 1 Comment

Is there value in #Organic #SMM after Facebook closes the “Like Economy”?

Posted on January 22, 2014 by Gary R Schirr

Facebook shut down the “Like Economy” in December 2013. Organic SMM is giving way to “pay to play.” Continue reading →

Posted in Content, Digital Marketing, Facebook, SEO, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , | 14 Comments

Job Search and Starting Out Tips!

Posted on November 1, 2013 by Gary R Schirr

I posted my terse notes about a good talk to college seniors by @LearnEarnRetire on Storify: [View the story “Job search and starting out tips” on Storify] Job search and starting out tips

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Social Media users praise brands in private and criticise in public

Posted on October 8, 2013 by Gary R Schirr

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

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##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

#Twitter #Surveys – Are #DMs now worthless? How much #Automation?

Posted on September 26, 2013 by Gary R Schirr

I conducted quick surveys on two issues about using Twitter: Are DMs of any use currently? and How much automation is proper? Respondents did not seem to agree with my opinions… Continue reading →

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Social Media #Complaints! Put it to them??

Posted on September 24, 2013 by Gary R Schirr

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading →

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, Social Media Marketing, twitter | Tagged , , , , , | 6 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Posted on September 17, 2013 by Gary R Schirr

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading →

Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Teaching SMM, twitter | Tagged | Leave a comment

Mysterious #911 Photo….

Posted on September 11, 2013 by Gary R Schirr

As I watched events unfold, I counted, recounted and again recounted the floors in the tower below where the plane rammed the building. People I knew were trapped and dying… Continue reading →

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Wisdom from #LinkedIn #Live!

Posted on September 10, 2013 by Gary R Schirr

Major themes from the conference LinkedIn Live, a joint effort of LinkedIn and the Roanoke Blacksburg Technology Council, are summarized in a slide show posted by Davis Schneider of LinkedIn. Continue reading →

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