Author Archives: Gary R Schirr

My last Auto-DM… Should any #social #media be #automated?

Until yesterday, I used SocialOomph to send an auto-welcome to new followers, thanking them for following me and suggesting that they take a look at this blog and consider subscribing to it. Continue reading

Posted in Social Media, twitter | Tagged , , , , , , | 5 Comments

What is in YOUR carry-on? Portable #PC, #iPad, #Kindle or #smartphone

What mobile computing devices do you bring on travels to stay connected: Portable PC, iPad or other tablet, Kindle or other reader, or Smartphone? How many total? Continue reading

Posted in Blogging, Mobile computing, Social Media | Tagged , , , , , , , , , , | 1 Comment

Twelve New #Blogs!

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading

Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Do you check your Twitter DM’s regularly?

I have not be checking my direct messages on Twitter. DMs seem to be virtually all spam. Do you find that to be true also? Continue reading

Posted in Social Media, twitter | Tagged , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading

Posted in Blogging, Content, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments

Is Content Marketing the NEW New Thing?

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , | 5 Comments

Buzzkill: Social Media Buzz is Worthless – or is it?

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading

Posted in Content, Digital Marketing, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , | 5 Comments

Change in Blog Hosting

I am changing my blog hosting which may result in a temporary interruption. Don’t worry I should be back!!! (Motivated in part by my look back on 5 years of blogging – See NEXT)

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5 years of blogging and 4 years of tweets!

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments