Category Archives: Blogging

What is in YOUR carry-on? Portable #PC, #iPad, #Kindle or #smartphone

What mobile computing devices do you bring on travels to stay connected: Portable PC, iPad or other tablet, Kindle or other reader, or Smartphone? How many total? Continue reading

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Twelve New #Blogs!

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading

Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading

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Is Content Marketing the NEW New Thing?

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , | 5 Comments

5 years of blogging and 4 years of tweets!

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

#soslam: Great Talks! Live Networking!

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading

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SMM Case Exercise: Public Shaming & Hostile Environment

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

Teaching SMM – METRICS #2 Activity Measures

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Is Jeff Bullas really a BOT? Are you?

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading

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A Bloggers 2013 resolution – check out Reddit and Triberr

My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading

Posted in Blogging, Klout, Social influence, Social Media, Social Media Marketing | Tagged , , , , , , | 8 Comments