Category Archives: Social Media

SMM Case Exercise: Public Shaming & Hostile Environment

Posted on March 27, 2013 by Gary R Schirr

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading →

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment

Teaching SMM – METRICS #2 Activity Measures

Posted on March 25, 2013 by Gary R Schirr

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading →

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Is Jeff Bullas really a BOT? Are you?

Posted on March 7, 2013 by Gary R Schirr

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading →

Posted in Blogging, Content, Social Media, twitter | Tagged , , , , , , , | 3 Comments

Does Facebook CAUSE narcissism?

Posted on February 28, 2013 by Gary R Schirr

… or are narcissists just drawn to social media? I started asking this question on Twitter a couple weeks ago, in order to gather some ideas and thoughts from my online friends for this post. Most of the comments suggested … Continue reading →

Posted in Social Media, twitter | Tagged , , , , , , , | 3 Comments

Is #FF Follow Friday SO 2009?

Posted on February 22, 2013 by Gary R Schirr

I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading →

Posted in Social influence, Social Media, twitter | Tagged , , , , | 6 Comments

Creating and Nurturing your Personal Learning Network #PLN

Posted on February 12, 2013 by Gary R Schirr

Whatever our area of expertise or passion, it is hard to stay current in a fast paced world. Our online community, sharing our passion, is an aid to lifelong learning, a Personal Learning Network or PLN. Continue reading →

Posted in Higher education, Social influence, Social Media | Tagged , , , , , , , | 2 Comments

B2B Selling: Content has ALWAYS been a winning strategy!

Posted on February 5, 2013 by Gary R Schirr

Content continues has long been a winning B2B sales strategy. Social Media is a two edged sword: it is easier to distribute content to a target audience; but it is so easy that even less determined competitors will be sending out content! Continue reading →

Posted in Content, Selling, Social Media | Tagged , , , | 1 Comment

Blogs that a Student of SMM should Follow…

Posted on January 29, 2013 by Gary R Schirr

I suggest that my new social media marketing class start following some blogs immediately. Below is my current list – any suggestions for improvement? Continue reading →

Posted in Higher education, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 11 Comments

A Bloggers 2013 resolution – check out Reddit and Triberr

Posted on January 15, 2013 by Gary R Schirr

My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading →

Posted in Blogging, Klout, Social influence, Social Media, Social Media Marketing | Tagged , , , , , , | 8 Comments

Top 11 Social Media Sites

Posted on October 31, 2012 by Gary R Schirr

It is interesting to browse through the top websites as assessed by Alexa here: TOP Sites Eleven of the top 100 websites are social media sites. (I have also included an estimate of recent total monthly visitors, when I found … Continue reading →

Posted in Social Media | Tagged , , , , , , , | 1 Comment