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Category Archives: Social Media Marketing
Reverse Mentoring in action… Or learning about social media from my daughter.
Reverse mentoring involves assigning newly-hired young employees to help educate experienced executives about technology or most often social media. Continue reading
Posted in Digital Marketing, SEO, Social Media Marketing
Tagged art, Crosby, crowdfunding, Indiegogo, Kickstarter, Nash, reverse mentoring, Stills, Young
6 Comments
The FOUR P’s of #Content Marketing
If you produce amazing content… They will come. Perhaps content marketing should be considered in a traditional marketing framework like the 4 P’s. What are YOUR thoughts about Content Marketing in a “post-Like” world afflicted with “Content Shock”??? Continue reading
Post-“Like” Social Media Marketing
The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading
Social Media users praise brands in private and criticise in public
Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…
Social Media #Complaints! Put it to them??
A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading
Wisdom from #LinkedIn #Live!
Major themes from the conference LinkedIn Live, a joint effort of LinkedIn and the Roanoke Blacksburg Technology Council, are summarized in a slide show posted by Davis Schneider of LinkedIn. Continue reading
Twelve New #Blogs!
Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading
Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM
Tagged 50 shades, building a new house, exercise in 10 minutes, experiential education, fixing up your home, Food porn, foodista, health, Jennie Finch, legalize weed, living within your means, losing weight, MBA class in social media marketing, new blogs, Radford University, saving money, social media class for MBA students, summer shreds, therapeutic horseback riding, Turkish cooking, using blogs in a university classroom, wines of southwest Virginia, women snowboarding, women's softball
3 Comments
Getting your blog noticed: 8 suggestions
My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading
Social Media Marketing 4 Business 