Tag Archives: Mark Schaefer

Teaching SMM – METRICS #4 Influence Scores

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading

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Posted in Social influence, Social Media, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

#soslam: Great Talks! Live Networking!

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading

Posted in Blogging, Content, Klout, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , | 9 Comments

Smartphones make us rude…and stupid!

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading

Posted in Higher education, Internet, Mobile computing, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading

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Teaching SMM: METRICS #1 Importance of Measurement

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading

Posted in Social influence, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

We ARE all cyborgs now!

Memory augmentation, creative support, data collection: in these and other ways computer power with us 24/7 is aiding us, but also changing us. Computer power in our pockets enhances us. We are all cyborgs now. Continue reading

Posted in Mobile computing | Tagged , , , , , , | 1 Comment

Is Jeff Bullas really a BOT? Are you?

I argue that we are all cybergs – part human and part auto – at least most of us who are active on social media. But we must continue to consider what authenticity means, to retain our social media soul. Continue reading

Posted in Blogging, Content, Social Media, twitter | Tagged , , , , , , , | 3 Comments

Does Facebook CAUSE narcissism?

… or are narcissists just drawn to social media? I started asking this question on Twitter a couple weeks ago, in order to gather some ideas and thoughts from my online friends for this post. Most of the comments suggested … Continue reading

Posted in Social Media, twitter | Tagged , , , , , , , | 3 Comments

Is #FF Follow Friday SO 2009?

I have noticed a decline in #FF and #MarketerMonday activity among my online friends. Have the Friday and Monday call-outs become passe? Am I one of the last to figure it out? Continue reading

Posted in Social influence, Social Media, twitter | Tagged , , , , | 6 Comments

Blogs that a Student of SMM should Follow…

I suggest that my new social media marketing class start following some blogs immediately. Below is my current list – any suggestions for improvement? Continue reading

Posted in Higher education, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 11 Comments