Category Archives: Social Media

Social Media users praise brands in private and criticise in public

Posted on October 8, 2013 by Gary R Schirr

Originally posted on Ana Canhoto:
Jan Kietzmann and I have been investigating how social media users talk about their consumption experiences online, a phenomenon called “electronic Word of Mouth”, or eWoM. While there is considerable research regarding why and, to…

Posted in Facebook, Social Media, Social Media Marketing, twitter | Tagged , | Leave a comment

##@!# Marketing: Too much #Hype?

Posted on October 1, 2013 by Gary R Schirr

I believe that social media does change everything…especially what marketing people do. But what actually IS the new paradigm of marketing? So many flavors of marketing are discussed in relation to the online world: content marketing, inbound marketing, real-time marketing, contextual marketing, etc. Continue reading →

Posted in Digital Marketing, Facebook, Internet, Klout, SEO, Social influence, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Social Media #Complaints! Put it to them??

Posted on September 24, 2013 by Gary R Schirr

A recent article suggested that social media would help kill bad customer service. How do you decide whether to publicly complain on social media??? Continue reading →

Posted in Blogging, Content, Facebook, Klout, LinkedIn, Social Media, Social Media Marketing, twitter | Tagged , , , , , | 6 Comments

Tips on #Teaching #Social #Media Marketing: Another Hangout!

Posted on September 17, 2013 by Gary R Schirr

Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading →

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Wisdom from #LinkedIn #Live!

Posted on September 10, 2013 by Gary R Schirr

Major themes from the conference LinkedIn Live, a joint effort of LinkedIn and the Roanoke Blacksburg Technology Council, are summarized in a slide show posted by Davis Schneider of LinkedIn. Continue reading →

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My last Auto-DM… Should any #social #media be #automated?

Posted on September 6, 2013 by Gary R Schirr

Until yesterday, I used SocialOomph to send an auto-welcome to new followers, thanking them for following me and suggesting that they take a look at this blog and consider subscribing to it. Continue reading →

Posted in Social Media, twitter | Tagged , , , , , , | 5 Comments

What is in YOUR carry-on? Portable #PC, #iPad, #Kindle or #smartphone

Posted on August 20, 2013 by Gary R Schirr

What mobile computing devices do you bring on travels to stay connected: Portable PC, iPad or other tablet, Kindle or other reader, or Smartphone? How many total? Continue reading →

Posted in Blogging, Mobile computing, Social Media | Tagged , , , , , , , , , , | 1 Comment

Twelve New #Blogs!

Posted on August 6, 2013 by Gary R Schirr

Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading →

Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Do you check your Twitter DM’s regularly?

Posted on July 25, 2013 by Gary R Schirr

I have not be checking my direct messages on Twitter. DMs seem to be virtually all spam. Do you find that to be true also? Continue reading →

Posted in Social Media, twitter | Tagged , , , , | 3 Comments

Getting your blog noticed: 8 suggestions

Posted on July 10, 2013 by Gary R Schirr

My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading →

Posted in Blogging, Content, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , | 6 Comments