Category Archives: Social Media Marketing

Is Content Marketing the NEW New Thing?

Posted on July 9, 2013 by Gary R Schirr

There have been an array of new types of marketing: (1) eMarketing, (2) Digital Marketing, (3) Social Media Marketing or Facebook Marketing, and now… (4) Real-time Marketing, (5) Contextual Marketing, and (6) Content Marketing. How are the new flavors of marketing working? Continue reading →

Posted in Blogging, Content, Digital Marketing, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , | 5 Comments

Buzzkill: Social Media Buzz is Worthless – or is it?

Posted on June 25, 2013 by Gary R Schirr

Coke has more Facebook fans than any other company. In a recent study quoted in Ad Age, Coke found that online buzz has no measurable impact on short-term sales. Does social media matter? Continue reading →

Posted in Content, Digital Marketing, Internet, Social Media, Social Media Marketing | Tagged , , , , , , , , | 5 Comments

5 years of blogging and 4 years of tweets!

Posted on June 18, 2013 by Gary R Schirr

I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading →

Posted in Blogging, Klout, Social Media, Social Media Marketing, Teaching SMM, twitter | Tagged , , , , , , , , , | 6 Comments

#Showrooming: Why Wal-Mart will lose to Amazon

Posted on May 21, 2013 by Gary R Schirr

Despite Walmart’s advantages, including convenient locations and logistics expertise, I suspect that their cost-cutting culture, – “everyday low prices” – may handicap them in competition with Amazon. This problem was illustrated when I went to Walmart recently to pick up an Internet delivery. Continue reading →

Posted in Digital Marketing, Internet, Social Media Marketing | Tagged , , , , , | 2 Comments

Teaching SMM #5 – METRICS Monitoring and Listening

Posted on April 15, 2013 by Gary R Schirr

Former Google CEO Eric Schmidt was quoted in 2010: “There was five exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days, and the pace is increasing.” Key metrics of social media efforts should logically include what is being said about an organization in social media or other online conversations. Continue reading →

Posted in Klout, Social influence, Social Media, Social Media Marketing | Leave a comment

Teaching SMM – METRICS #4 Influence Scores

Posted on April 11, 2013 by Gary R Schirr

At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading →

Posted in Social influence, Social Media, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , | 3 Comments

#soslam: Great Talks! Live Networking!

Posted on April 8, 2013 by Gary R Schirr

What is so special about Social Slam? The presentations are excellent and motivating. Attendees have the opportunity to speak with social media luminaries, online friends they have never met in person before, and other people just as enthusiastic as they are about social media. Continue reading →

Posted in Blogging, Content, Klout, Social Media, Social Media Marketing, twitter | Tagged , , , , , , , , , , , | 9 Comments

Smartphones make us rude…and stupid!

Posted on April 4, 2013 by Gary R Schirr

RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading →

Posted in Higher education, Internet, Mobile computing, Social Media, Social Media Marketing, Teaching SMM | Tagged , , , , , , , , , , , , , , | 4 Comments

Teaching SMM – METRICS #3 Measuring Influence: Art or Science?

Posted on March 29, 2013 by Gary R Schirr

Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading →

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SMM Case Exercise: Public Shaming & Hostile Environment

Posted on March 27, 2013 by Gary R Schirr

The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading →

Posted in Blogging, Higher education, Klout, Social influence, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , , , | Leave a comment