Category Archives: Social Media Marketing

Teaching SMM – METRICS #2 Activity Measures

Posted on March 25, 2013 by Gary R Schirr

A starting point to the measures and metrics for social media is an overview of an organization’s activities on social media. It is easy to track activity and it is becoming easier as the social media sites improve their tracking summaries. Continue reading →

Posted in Blogging, Content, Mobile computing, Social influence, Social Media, Social Media Marketing, Teaching SMM, Text, twitter | Tagged , , , | 1 Comment

Teaching SMM: METRICS #1 Importance of Measurement

Posted on March 22, 2013 by Gary R Schirr

If social media (“SM”) is to be a vital part of an organization’s marketing, public relations, customer service, and/or communications activities, the impact and contribution of social media must be measured: what is measured is treasured. Continue reading →

Posted in Social influence, Social Media Marketing, Teaching SMM, Text | Tagged , , , , , , , , , | 2 Comments

Social Media Marketing at Radford

Posted on February 8, 2013 by Gary R Schirr

The social media class played a major role in a new recruiting video for RU!

Posted in Higher education, Social Media Marketing | 1 Comment

Blogs that a Student of SMM should Follow…

Posted on January 29, 2013 by Gary R Schirr

I suggest that my new social media marketing class start following some blogs immediately. Below is my current list – any suggestions for improvement? Continue reading →

Posted in Higher education, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 11 Comments

A Bloggers 2013 resolution – check out Reddit and Triberr

Posted on January 15, 2013 by Gary R Schirr

My blogging resolutions for 2013 are: (1) Figure out Reddit and how active I want to be, (2) Figure out Triberr and whether I should participate, (3) Post every Tuesday (minimum) on this blog, and (4) Figure out what to do with my other blog, servicecocreation.com. Why is Reddit first? Continue reading →

Posted in Blogging, Klout, Social influence, Social Media, Social Media Marketing | Tagged , , , , , , | 8 Comments

A presentation lasts FOREVER!

Posted on January 8, 2013 by Gary R Schirr

Today when you step up to the podium at a conference you must realize that your talk may well last FOREVER! Will it affect your presentations? Continue reading →

Posted in Higher education, Social Media Marketing | Tagged , , , , | 1 Comment

Can Twitter Enforce New Year Resolutions?

Posted on January 1, 2013 by Gary R Schirr

Can twitter help enforce New Year resolutions? In Quitters Inc. if you backslide the organization kidnaps a loved one and tortures them with escalating electric shocks or worse. I plan to use the same simple concept adapted to social media to reinforce my resolutions. Continue reading →

Posted in Innovation, Social Media Marketing | Tagged , , , , , , | 13 Comments

Would you trust your daughter’s beach pics to Zuck?

Posted on December 19, 2012 by Gary R Schirr

If you rely primarily on your Facebook page for your organization a good question for you might be: Would you trust your business to Zuck? Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , | Leave a comment