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Category Archives: Teaching SMM
Post-“Like” Social Media Marketing
The market has already shifted to “pay for play.” Content and engagement will continue to be important for social media marketing but promoted posts and ads will be essential for reach. What should a business do now? Continue reading
Tips on #Teaching #Social #Media Marketing: Another Hangout!
Four members of the LinkedIn group “Teaching Social Media Marketing…” – Don Stanley, Jeremy Floyd, Matthew Kushin, and Gary Schirr – met for a Google+ Hangout to come up with 25 tips to improve teaching social media marketing. Continue reading
Posted in Blogging, Content, Facebook, Higher education, LinkedIn, Social Media, Teaching SMM, twitter
Tagged Teaching social media marketing
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Twelve New #Blogs!
Here are twelve new blogs from an MBA social media marketing class. The blogs are listed below by category. Check them all out! Continue reading
Posted in Blogging, Content, Higher education, Social Media, Social Media Marketing, Teaching SMM
Tagged 50 shades, building a new house, exercise in 10 minutes, experiential education, fixing up your home, Food porn, foodista, health, Jennie Finch, legalize weed, living within your means, losing weight, MBA class in social media marketing, new blogs, Radford University, saving money, social media class for MBA students, summer shreds, therapeutic horseback riding, Turkish cooking, using blogs in a university classroom, wines of southwest Virginia, women snowboarding, women's softball
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Getting your blog noticed: 8 suggestions
My social media students want to have their new blogs noticed. The starting point is of course good stuff that fits the target audience. But my other tips were: Polish your title – spend some time! (50% of total??), Post in our class FB group –12 quick views, and 6 other ideas! Continue reading
5 years of blogging and 4 years of tweets!
I have been blogging for 5 years and Tweeting for 4 ! My 21,272 tweets, assuming 23 words per tweets, would total 489,256 words: the equivalent of 5 books. This comparison to books raises the relevant question: is it worth it? Continue reading
Teaching SMM – METRICS #4 Influence Scores
At the time of this writing, the growing influence of influence measures has generated considerable controversy. There are stories of otherwise qualified candidates allegedly turned down for jobs because their Klout™ or PeerIndex scores were less than 90th percentile level. Continue reading
Posted in Social influence, Social Media, Social Media Marketing, Teaching SMM, Text
Tagged Andrew Grill, Appinion, Ferenc Huszár, Justin Beiber, Klout, Kred, Mark Schaefer, Obama's Klout score, PeerIndex
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Smartphones make us rude…and stupid!
RUDE I have heard smartphones referred to as “rudephones.” They certainly have coarsened behavior in the non-virtual world. Who hasn’t been stuck in a line behind someone telling the cashier to “wait a moment?” while they finish messaging or talking? … Continue reading
Posted in Higher education, Internet, Mobile computing, Social Media, Social Media Marketing, Teaching SMM
Tagged acquiring a learning disability, attention, cyberg, google, google makes you stupid, Mark Schaefer, multitasking, multitasking is halfassery, Rudephones, smartphones, smartphones make us rude, smartphones make us stupid, Smartphones make you rude, Smartphones make you stupid, Stupidphones
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Teaching SMM – METRICS #3 Measuring Influence: Art or Science?
Multiple services are trying to measure the “influence” of social media participants. At the time of this writing six of the most prominent are Klout (http://www.klout.com), PeerIndex (http://www.peerindex.com), Kred (http://www.kred.com), TweetLevel, TweetGrader, and Twitalyzer. Continue reading
SMM Case Exercise: Public Shaming & Hostile Environment
The world of high-tech start-ups is often referred to as a “boy’s club” where women have difficulty being taken seriously and treated fairly. These series of questions concern a sexual joke at a high-tech conference resulted in public shaming, a DDOS (distributed denial-of-service) attack, and a couple firings. Continue reading
Social Media Marketing 4 Business 